Bea Fields

10 Surefire Strategies for Marketing and Selling to Generation Y

They're called Generation Y, Millennials, Echo Boomers, and Connecteds. By whatever name, this generation of youth born after 1977 represents more than 70 million consumers in the United States. They earn a total annual income of about $211 billion, spend approximately $172 billion per year** and considerably influence many adult consumer buying choices, so no longer are they the youth that... (posted by Bea 3 years 62 days ago.)

Marketing to Generation Y: What You Can't Afford Not to Know

Generation Y . You've heard that they don't watch TV, and you've probably been told that they don't read that much. Your research tells you that you can't target them through MTV anymore, and you certainly can't tell Gen Y what is cool. So how do you reach these 71 million "Millennials" that spend over 200 billion dollars annually and will soon replace the baby boomer generation as the largest... (posted by Bea 3 years 80 days ago.)

5 Strategies Every Leader Should Know About to Successfully Navigate Change

As we move into future, we are going to be experiencing both changes and opportunities in the business world that are going to challenge us in ways we have never experienced in the past. As business, community and political leaders, we are going to be called to step up to the plate and embrace our employees, constituents and customers as our most valuable assets, because more... (posted by Bea 3 years 83 days ago.)